- Guide your purchasing with quantifiable success rates, so you are not over or under-ordering products.
- If a Vendor has a 50% sell through that means that half what you have ordered from the vendor is still held in stock. By seeing this information clearly, you can see whether this sell through rate fits your retail strategy, or adjust your ordering plan if necessary.
- Put items on clearance or re-order additional stock if your sell through is under or over your target for the current point in your season or model year.
More informed relations with suppliers.
- The sell-through rate is a concrete metric for negotiating prices or order quantities with your suppliers. By knowing exactly how much of their product sells in your store, you can potentially argue for different purchasing agreements so you can offer more competitive pricing and bring the sell-through rate up.